It was introduced “with great fanfare” in 1936 at the Pittsburg China and Glass Show in five colours and was an immediate hit! After 37 years of production it was retired in 1972. In 1986 it was resurrected by Bloomingdale’s and made tougher, lead free and better than ever. Chances are your mother or grandmother collected it. It is still a top choice among brides today and a leading brand in casual dinnerware. What am I referring to? Why, FIESTA, of course!
Manufactured as always by the Homer Laughlin China Company of West Virginia, this American company has produced over one half billion pieces of dinnerware since its inception 78 years ago during the Great Depression. As the leading producer of restaurant china, Homer Laughlin uses the same ceramic glazes and durable materials for their domestic housewares as they do for the restaurant trade. In fact, the dishes are guaranteed chip-proof for five years and have proven to be reliably durable for families. You will see them in diners and restaurants or in the movies. Currently available in 16 colours, the sets of dishes are designed to be mixed and matched. And that is where the fun is! Some people like to collect one place setting of each colour for a rainbow effect. Others like to mix 3 or 4 or more colours. It is enjoyable to combine different colours according to holiday, occasion or mood.
Finally it was time for me to purchase some new dishes. The last complete set of dishes I had was from Eaton’s and they’ve been gone now for fifteen years! After some online research I ordered eight sets of Fiesta from Macy’s. Macy’s was featuring a buy one, get one free sale, with an additional 15%off. Even with duty, taxes & shipping I was pleased with the price. The eight sets arrived (only one plate broken) and I’m having a blast combining the dishes with each other and with my linens.
I chose scarlet, marigold and cobalt (the three primary colours) as my base colours. I’m collecting additional pieces in colours that coordinate with these. So far I have pieces in white, flamingo, periwinkle and sea mist. Vintage Fiesta can also be mixed with modern pieces as the sizes are consistent. Homer Laughlin has pledged to introduce one new colour each year and to retire colours. Flamingo is currently being retired and poppy is the newest addition.
When I invited my mother to see my new dishes, she laughed when she saw them! During her engagement, she collected Fiesta from the local grocery store. If you spent a certain amount on groceries you earned a stamp. Collect enough stamps and you could trade it for dinnerware. My parents used it during the early years of their marriage. I don’t I probably ate off them as a baby, but don’t have a memory of them. Thanks to my friend Cindy for giving me my first FIESTA pieces – two vintage sea mist bread and butter plates.
By the way, Lemongrass is the colour of the month!
Author’s note: Thanks to the Homer Laughlin China Company official website and Bruce Springsteen.